Friday, July 25, 2014

Get The Scoop

Want to get an edge in
today's market? Check out
the GWYS blog for
recruiter insights
and secrets.

Get Their Results

Learn how to strengthen your Resume & Pitch.

Get Help

Looking to refine your resume, online profile or interviewing
skills? Contact us
for individual
coaching.

Resume Toolkit

Need to jump-start your resume? Download
our free
Resume Toolkit.

Tips & Strategies

WARNING: Following the Herd Can Lead You Astray When You:

  • Attend networking events
  • Rely on the recruiters in your sector
  • Post your resume on internet job boards
  • Seek out leads from a limited circle of friends and colleagues

These job hunting and career transition strategies are generally accepted and widely applied. They're also the fastest way to get lost in a sea of qualified candidates. Why? Because they're inherently passive and ineffective in today's economic environment.

A more proactive and effective approach is to target the key decision makers you want to access and then deliver a compelling personal marketing message (i.e. your resume and/or pitch) that describes how you are positioned to contribute to the bottom line.

Accelerate your job search or career transition by clicking on the topics below to access our Fortune 100 recruiter secrets.

back to top

Resume & Pitch

Myth: People say your resume looks good.

Reality: Unfortunately, most of us are woefully misinformed about what a powerful marketing message looks like. Virtually all resumes portray 5-10% of a candidate's professional value. Moreover, the whole system (hiring managers, colleagues and candidates) perpetuates the evaluation of resumes against very mediocre standards.

Solution: Ensure that your resume is believable and compelling. Check out our Resume & Pitch guidelines and samples, or consult with one of our expert coaches for the tools that will enable your resume to get attention.

back to top

Career Transition

Myth: My skills are not transferrable.

Reality: Many skills employed in today's economy (i.e. communications, analytical, sales, service, etc.) are valued in multiple sectors and can be used to make a direct or indirect impact on an organization's bottom line.

Solution: Become familiar with the industry to which you want to transition. Conduct research and network to uncover critical nuances, and then communicate how your out-of-sector expertise can make relevant impact; whether it's by driving revenue, lowering costs, mitigating risks, changing processes, improving client satisfaction, strengthening productivity or enhancing a brand image.

back to top

Applying for Jobs

Myth: Companies know what they are looking for in prospective employees.

Reality: A typical job description provides only a skeletal and generic view of the job responsibilities, performance objectives and environmental challenges.

Solution: Draw upon your experience and/or the knowledge of experts in the field to identify the critical challenges inherent in a position. By understanding the particular needs and concerns of a hiring manager, you can then create a stellar resume that positions you as a uniquely qualified solution provider.

back to top

Networking

Myth: Having a friend or networking contact circulate your resume within his/her company is an effective strategy.

Reality: Think about it. Are you absolutely sure this person is really motivated to help you? Why put your destiny in someone else's hands? If a company has hundreds, even thousands of employees, how can you be sure it will go to the right place?

Solution: Control your own destiny by delivering your resume and pitch directly to key decision makers in that company. Once you identify the decision maker, then leverage your networking contact by asking if you can use his/her name as a reference.

back to top

Age Discrimination

Myth: Counter age discrimination by eliminating early jobs and graduation dates on your resume to hide your age.

Reality: Creating “blanks” like these makes it even more obvious.

Solution: Your age is your advantage. Promote your wisdom and experience in solving problems as well as anticipating and capitalizing on opportunities.